Apple just rolled out a new feature in their app store which allows users to view a quick “Privacy Nutrition” report for each app they may wish to download on their phone.
These reports are incredibly transparent and while potentially unfair, demonstrate how much data some apps really collect from their users.
So much so, in fact, that Facebook has put out it’s own statement on the matter.
We believe that personalized ads and user privacy can coexist, without the collateral damage iOS 14 will bring. We, and others in the industry, are investing deeply in solutions that increase privacy while still enabling businesses to thrive online. Unfortunately, Apple is making far-reaching changes without input from the industry and the businesses most impacted. Why? As far as we can see, Apple has another strong motive.Dan Levy, VP Ads and Business Products
In reality, users will ultimately decide what apps they like better and the more informed a user is, the better choices they will make. This is basic economics.
In a world where currently there is no transparency and little to no choice, Apple is making progress.
This type of information is also available for Android users, but not exactly front and center like Apple has done. I suspect to see similar updates to Google’s App Store in the near future.
There are countless market trend research papers that have come out in the last 6 months that indicate this is what the user wants.
When it comes to some of the most basic needs, competition has been sorely lacking. Way to go Apple!
If you’d like more information on how to prevent advertisers from tracking you on your phone, check out our article on disabling and resetting your tracking id.